Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

The importance of internal communication within organisations towards building brand identity

Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand image

A study based on the work of Aaker to examine if the brand identity of Woolworths has contributed to the growth shown from 2007, through the impact of its identity and image on brand equity

Strengthening the visual branding of Pretoria : a case study of Cool Capital

How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectives

An investigation into MTN's interaction with customers and how these can impact customer perception of their brand

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptions

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour

How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppers

Unusual anchors of luxury : luxury brands entering emerging markets