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85. 
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D., Jr.
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Improving decisions with marketing information -- Elements of product planning for goods and services
Available: Copies:
86. 
by 
Griffin, Ricky W.
Format: 
Books
Publication Date 
2002
Excerpt: 
information and information technology.
Available: Copies:
87. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
segmentation and the marketing mix: determinants of advertising strategy -- Research: gathering information for
Available: Copies:
88. 
Cover image for Marketing management : knowledge and skills
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2001
Excerpt: 
Process. Marketing Information, Research, and Understanding the Target Market. Marketing Research: Process
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by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation
Available: Copies:
90. 
Cover image for Internet marketing : readings and online resources
by 
Richardson, Paul, 1962-
Format: 
Books
Publication Date 
2001
Excerpt: 
-to-consumer Internet marketing -- Shopping agents and consumer behavior -- Internet marketing communications
Available: Copies:
91. 
Cover image for Project management for business and technology : principles and practice
by 
Nicholas, John M., 1945-
Format: 
Books
Publication Date 
2001
Excerpt: 
, Reporting, and Termination -- pt. IV. Organization Behavior. Ch. 14. Project Organization Structure and
Available: Copies:
92. 
Cover image for The structure of economics : a mathematical analysis
by 
Silberberg, Eugene.
Format: 
Books
Publication Date 
2001
Excerpt: 
consumer theory -- Intertemporal choice -- Behavior under uncertainty -- Maximization with inequality and
Available: Copies:
93. 
Cover image for Organizational behavior
by 
Schermerhorn, John R.
Format: 
Books
Publication Date 
2000
Excerpt: 
Organizational behavior / Schermerhorn, John R.
Available: Copies:
94. 
Cover image for Marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2000
Excerpt: 
Consumer Behavior -- The Major Factors Influencing Buyer Behavior -- The Buying Decision Process -- The
Available: Copies:
95. 
Cover image for Marketing : best practices
by 
Czinkota, Michael R.
Format: 
Books
Publication Date 
2000
Excerpt: 
marketing -- Marketing research and information systems -- Consumer behavior -- Business
Available: Copies:
96. 
Cover image for Crime prevention through environmental design : applications of architectural design and space management concepts
by 
Crowe, Timothy D.
Format: 
Books
Publication Date 
2000
Excerpt: 
-- Behavior Precedents of CPTED -- Using the Environment to Affect Behavior -- Aesthetics -- Environmental
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