: monopoly and monopsony -- Pricing with market power -- Monopolistic competition and oligopoly -- Game

opportunities -- 5. Sport marketing strategy -- 6. Sport products and branding -- 7. Sport pricing -- 8. Sport

-- Financial statement analysis -- Appendix A: Pricing products and services -- Appendix B: Profitability

the value offering -- Manage the pricing decisions -- Manage marketing channels and points of customer

Promotion -- Pricing and Credit Strategies -- Global Marketing Strategies -- E-Commerce and Entrepreneurship

. Marketing communication strategy -- 12. Implementing marketing communication mix strategies -- 13. Pricing

" Campaign -- Pricing Strategy -- Price Discrimination -- Strategic Pricing -- Regulatory Influences on

-- Brand and product decisions in global marketing -- Pricing decisions -- Global marketing channels and

that results from investments in offshore 'protected cell companies' -- Curbing transfer pricing and

-- Market power -- Pricing in input markets -- Market failure.

('distribution') -- Pricing -- Promotion ('integrated marketing communication') -- The service marketing plan.

. Pricing decisions -- 10. Promotion decisions -- 11. Distribution decisions (placement) -- 12. Marketing