Introduction -- Advertising -- Media planning -- Personal selling -- Sales promotion -- Public

Sales promotion.

sales promotion -- 13. Language, culture and communication -- 14. Intercultural marketing communications

strategy. 17. Integrated marketing communications -- 18. Advertising, sales promotion and public relations

Sales promotion.

Merchandising: Sales Promotion: Promotion Planning -- Branding -- APPENDIX AA -- Principles of

Sales promotion.

-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal

building: direct marketing, personal selling, and sales promotion -- Relationship building: public

Sales promotion.

concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public

-- The sales function -- Tourism advertising -- The travel brochure -- Sales promotion for travel and