: sampling and couponing -- Consumer sales promotion: premiums and other promotions -- pt. 5. Other IMC tools

-- Using The Performance Explorer -- Configuring A Sampling Session -- Configuring An Instrumentation

literature review -- Conceptualisation -- Constructing arguments in research -- Sampling -- Quantitative data

research design -- Qualitative and quantitative measurement -- Qualitative and quantitative sampling

engagement activities and planning -- Materiality, risk and fraud -- Audit sampling -- The revenue and

engagement activities and planning -- Materiality, risk and fraud -- Audit sampling -- The revenue and

: Data gathering methods -- 9. Sampling -- 10. Surveys and questionnaires -- 11. Interviews and focus

research findings -- Section 2: Quantitative research techniques. Collecting quantitative data: sampling

) -- Probability and probability distributions (events management) -- Sampling and tests of hypotheses (car

-- Learning Objectives -- Introduction -- Introduction to Sampling -- The Sampling Process -- Define the

-- 8.Research Design: Mixed Methods -- 9.Sampling Strategies -- 10.Designing Descriptive and Analytical

assertions: substantive testing -- Audit sampling and computer assisted auditing techniques (CAATs