Communication -- Chapter 12: Leadership and Change Communication -- Chapter 13: Corporate Social Responsibility

-- Traditional advertising media -- Online and mobile advertising -- Social media -- Direct marketing and other

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

-- Quality culture: changing hearts, minds, and attitudes -- Strategic management: planning and execution for

, engagement and ego -- Social measurement -- Social media advertising -- Mobile social media: conclusions12

Groupwork practice in social work / Lindsay, Trevor, author.

Scaling (Social sciences)

the Planning Process -- 21. Leadership and Decision-Making -- 22. Leadership and Community Engagement

; Marketing tourism destinations -- IV. The impact of tourism. Economic impacts ; Social and cultural impacts

Getting the message across -- Getting started : planning and writing business messages -- Business

business : supply and suppliers ; Social, economic, political and development implications -- 2. Managing

FUNDAMENTAL IMC PLANNING BACKGROUND AND DECISIONS. 5 Segmentation and Targeting in IMC -- 6 The Communications