by
Carlson, Jeff.
Format:
Books
Publication Date
1999
Excerpt:
Advertising layout and typography.
by
Branston, Gill.
Format:
Books
Publication Date
1999
Excerpt:
31. Case study: Local newspapers and advertising -- 32. Audiences -- 33. Case study: Selling
by
Gordon, David, 1935-
Format:
Books
Publication Date
1999
Excerpt:
. Infotainment Programming -- Ch. 13. Ethics and Advertising -- Ch. 14. Conflicts of Interest -- Ch. 15. More
by
Law, Andy, 1956-
Table of contents http://catdir.loc.gov/catdir/toc/onix06/99028937.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/99028937.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/99028937.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/99028937.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/99028937.html
Format:
Books
Publication Date
1999
Excerpt:
Advertising agencies -- Case studies.
by
Myers, Greg, 1954-
Format:
Books
Publication Date
1999
Excerpt:
Advertising.
by
Kotler, Philip.
Format:
Books
Publication Date
1999
Excerpt:
policy. -- 15. Promoting products : advertising, direct marketing, and sales promotion. -- 16. Promoting
by
McDonald, Malcolm.
Format:
Books
Publication Date
1999
Excerpt:
objectives and strategies -- 7. The communication plan : the advertising and sales promotion plans -- 8. The
by
Woods, John A.
Format:
Books
Publication Date
1999
Excerpt:
new customer -- Marketing -- Advertising -- Agency hiring -- Agency rejected -- Agency review
by
Heller, Steven.
Format:
Books
Publication Date
1999
Excerpt:
/ Nineteenth Amendment Postage Stamp / 41 Shots, 10 Cents / Media -- Das Plakat -- Advertising Arts -- Picture
by
Stec, Astrid M.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1105/98071987-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1105/98071987-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1105/98071987-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1105/98071987-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1105/98071987-d.html
Format:
Books
Publication Date
1999
Excerpt:
.e., advertising, sports, law, education, health, etc.) Each chapter is written by an expert in that area of
by
De Beer, A. S. (Arrie)
Format:
Books
Publication Date
1998
Excerpt:
and entertainment ; Media law ; Media ethics ; Advertising ; Public relations ; Communication
by
Bond, Jonathan, 1957-
Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html
Inhaltsverzeichnis Under the radar
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html
Inhaltsverzeichnis Under the radar
Format:
Books
Publication Date
1998
Excerpt:
Advertising campaigns -- United States.
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