Colourless beauty

Public ownership of icons : Nelson Mandela as a case study

Can FNB's recent success in customer service be applied in Vodacom South Africa?

Debranding from diamond chips, the all-powerful urban tribe : how brand managers are required to protect their brand and enforce debranding tactics, against tribes unsuited for the brand

Developing a methodology for ludology

The employee influence on the brand equity of small service firms

An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity

Reputation management and brand equity in public high schools within the Gauteng province : an investigation

South African political parties, manifestos and branding : an explorative study

Ondersoek & vasstelling van die moontlikheid om Afrikaans te herposisioneer

Critical success factors for Cape Town based rock bands to build a brand identity and create value

Blogging : an explorative study on the culture of fashion & lifestyle blogging in South Africa