1049 Results Found
000000000000IIE
181.
by
Harris, Thomas L., 1931-
Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html.
Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html.
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html.
Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html.
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/97037323.html
Format:
Books
Publication Date
1998
Excerpt:
Advertising. 9. Revitalizing Old Products. 10. Maintaining Market Leadership. 11. Making Advertising News When
by
Peter, J. Paul.
Format:
Books
Publication Date
1997
Excerpt:
. Product strategy -- 7. New product planning and development -- 8. Promotion strategy : advertising and
183.
by
Book, Albert C.
Table of contents http://catdir.loc.gov/catdir/toc/mh022/96036297.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96036297.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96036297.html
Format:
Books
Publication Date
1997
Excerpt:
Advertising layout and typography.
184.
by
Stein, Donna Baier.
Format:
Books
Publication Date
1997
Excerpt:
Advertising copy -- Handbooks, manuals, etc.
185.
by
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-d.html
Format:
Books
Publication Date
1997
Excerpt:
and Credit Strategies -- 15. Promotion: Personal Selling, Advertising, and Sales Promotion -- 16
186.
by
Bull, Lew.
Format:
Books
Publication Date
1997
Excerpt:
. Business reports. Advertisements (adverising for staff, advertising for premises, advertising the sale of
187.
by
Statt, David A., 1942-
Format:
Books
Publication Date
1997
Excerpt:
Advertising -- Psychological aspects.
188.
by
Hall, Stuart, 1932-2014.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/96071228-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/96071228-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/96071228-d.html
Format:
Books
Publication Date
1997
Excerpt:
construction of masculine identities in discourses of consumer culture and advertising; the gendering of
189.
by
Heller, Steven.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1401/96079696-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1401/96079696-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1401/96079696-d.html
Format:
Books
Publication Date
1997
Excerpt:
prime time / Jennifer Kabat -- The mythology of advertising / Randall Rothenberg -- A decadent image of
190.
by
Hiebing, Roman G.
Table of contents http://catdir.loc.gov/catdir/toc/mh022/96028253.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0602/96028253-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96028253.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0602/96028253-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96028253.html
Format:
Books
Publication Date
1997
Excerpt:
Selling/Service. Ch. 13. Promotion/Events. Ch. 14. Advertising Message. Ch. 15. Advertising Media. Ch. 16
191.
by
Beauchamp, Tom L.
Format:
Books
Publication Date
1997
Excerpt:
discrimination; sexual harassment; deception in advertising; ethical issues in international business; and social
by
Riddle, Carolyn.
Format:
Video cassette
Publication Date
1997
Excerpt:
Advertising.
Limit Search Results