1049 Results Found
000000000000IIE
169.
by
Perreault, William D.
Format:
Books
Publication Date
1996
Excerpt:
-- introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion
170.
by
McConnell, Campbell R.
Table of contents http://www.gbv.de/dms/bowker/toc/9780070468146.pdf
Format:
Books
Publication Date
1996
Excerpt:
Inefficiency -- Nonprice Competition -- The Economics of Advertising -- Monopolistic competition and economic
171.
by
Cateora, Philip R.
Format:
Books
Publication Date
1996
Excerpt:
-- International Distribution System -- Global Advertising and Promotion Effort -- Personal Selling and Personnel
172.
by
Buttle, Francis.
Format:
Books
Publication Date
1996
Excerpt:
/ David Gilbert -- 11. Hospitality / Suzanne C. Gilpin -- 12. The advertising agency - client relationship
173.
by
Kaynak, Erdener.
Format:
Books
Publication Date
1996
Excerpt:
America / Surjit S. Chhabra -- Advertising to the Masses Without Mass Media: The Case of Wokabaut
174.
by
Lovelock, Christopher H.
Format:
Books
Publication Date
1996
Excerpt:
Maddox, Mitch Wagner and Clinton Wilder -- Advertising Strategies for Service Firms / Donna Legg and
175.
by
Gross, Daniel, 1967-
Table of contents http://catdir.loc.gov/catdir/toc/onix01/96034245.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/96034245.html
Publisher description http://catdir.loc.gov/catdir/description/wiley031/96034245.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/96034245.html
Publisher description http://catdir.loc.gov/catdir/description/wiley031/96034245.html
Format:
Books
Publication Date
1996
Excerpt:
: finding the black consumer -- David Ogilvy and the creation of modern advertising -- Ray Kroc, McDonald
176.
by
Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/onix05/96021256.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/96021256.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/96021256.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/96021256.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/96021256.html
Format:
Books
Publication Date
1996
Excerpt:
Advertising -- Cross-cultural studies.
177.
by
Foster, Jack, 1930-
Format:
Books
Publication Date
1996
Excerpt:
Advertising.
178.
by
Jobling, Paul.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0601/95043365-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0601/95043365-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0601/95043365-d.html
Format:
Books
Publication Date
1996
Excerpt:
s -- In the empire of signs: ideology, mythology and pleasure in advertising.
179.
by
Brown, Herbert E.
Format:
Books
Publication Date
1996
Excerpt:
Advertising, Direct-mail -- Case studies.
by
Rensburg, Ronel S.
Format:
Books
Publication Date
1996
Excerpt:
Advertising campaigns.
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