1051 Results Found
000000000000IIE
997.
by
Hiebing, Roman G.
Table of contents http://catdir.loc.gov/catdir/toc/mh022/96028253.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0602/96028253-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96028253.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0602/96028253-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96028253.html
Format:
Books
Publication Date
1997
Excerpt:
Selling/Service. Ch. 13. Promotion/Events. Ch. 14. Advertising Message. Ch. 15. Advertising Media. Ch. 16
998.
by
Stein, Donna Baier.
Format:
Books
Publication Date
1997
Excerpt:
Advertising copy -- Handbooks, manuals, etc.
999.
by
Lovelock, Christopher H.
Format:
Books
Publication Date
1996
Excerpt:
Maddox, Mitch Wagner and Clinton Wilder -- Advertising Strategies for Service Firms / Donna Legg and
1000.
by
McConnell, Campbell R.
Table of contents http://www.gbv.de/dms/bowker/toc/9780070468146.pdf
Format:
Books
Publication Date
1996
Excerpt:
Inefficiency -- Nonprice Competition -- The Economics of Advertising -- Monopolistic competition and economic
1001.
by
Perreault, William D.
Format:
Books
Publication Date
1996
Excerpt:
-- introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion
1002.
by
Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/onix05/96021256.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/96021256.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/96021256.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/96021256.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/96021256.html
Format:
Books
Publication Date
1996
Excerpt:
Advertising -- Cross-cultural studies.
1003.
by
Foster, Jack, 1930-
Format:
Books
Publication Date
1996
Excerpt:
Advertising.
by
Brown, Herbert E.
Format:
Books
Publication Date
1996
Excerpt:
Advertising, Direct-mail -- Case studies.
by
Rensburg, Ronel S.
Format:
Books
Publication Date
1996
Excerpt:
Advertising campaigns.
1006.
Format:
Books
Publication Date
1996
Excerpt:
questions about every discipline connected with writing - editing, public relations, advertising
1007.
by
Buttle, Francis.
Format:
Books
Publication Date
1996
Excerpt:
/ David Gilbert -- 11. Hospitality / Suzanne C. Gilpin -- 12. The advertising agency - client relationship
by
Kaynak, Erdener.
Format:
Books
Publication Date
1996
Excerpt:
America / Surjit S. Chhabra -- Advertising to the Masses Without Mass Media: The Case of Wokabaut
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