1051 Results Found
000000000000IIE
1009.
by
Perreault, William D.
Format:
Books
Publication Date
1996
Excerpt:
-- introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion
1010.
by
Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/onix05/96021256.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/96021256.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/96021256.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/96021256.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/96021256.html
Format:
Books
Publication Date
1996
Excerpt:
Advertising -- Cross-cultural studies.
1011.
by
Foster, Jack, 1930-
Format:
Books
Publication Date
1996
Excerpt:
Advertising.
1012.
by
Jobling, Paul.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0601/95043365-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0601/95043365-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0601/95043365-d.html
Format:
Books
Publication Date
1996
Excerpt:
s -- In the empire of signs: ideology, mythology and pleasure in advertising.
by
Brown, Herbert E.
Format:
Books
Publication Date
1996
Excerpt:
Advertising, Direct-mail -- Case studies.
by
McDonald, Malcolm.
Format:
Books
Publication Date
1995
Excerpt:
objectives and strategies -- 7. The communication plan: 1 The advertising and sales promotion plans -- 8. The
by
Alexander, Alison, 1949 October 21-
Format:
Books
Publication Date
1995
Excerpt:
published? -- Does media coverage of war promote understanding of the issues? -- Is advertising ethical
1016.
by
Schoell, William F.
Format:
Books
Publication Date
1995
Excerpt:
Logistics. Ch. 14. Retailing --Sect. V. Promotion. Ch. 15. The Promotion Effort. Ch. 16. Advertising. Ch. 17
1017.
by
Carrier, James G.
Format:
Books
Publication Date
1995
Excerpt:
Advertising Campaigns / Millie R. Creighton -- 6. Duelling Currencies in East New Britain: The Construction of
by
Keegan, Warren J.
Format:
Books
Publication Date
1995
Excerpt:
Decisions -- 16. Global Marketing Communications Decisions: Advertising -- 17. Exporting and Importing -- 18
1019.
by
Macleod, Guy.
Format:
Books
Publication Date
1995
Excerpt:
. Service and guarantee policies. Advertising and promotion. Production plan. Competitive advantage of the
1020.
by
Paliwoda, Stanley J.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007009966&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007009966&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=761063&custom_att_2=simple_viewer
Inhaltsverzeichnis International marketing reader
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007009966&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=761063&custom_att_2=simple_viewer
Inhaltsverzeichnis International marketing reader
Format:
Books
Publication Date
1995
Excerpt:
for a global product? How does one manage a multilingual advertising campaign? The Reader combines
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