Advertising Campaigns / Millie R. Creighton -- 6. Duelling Currencies in East New Britain: The Construction of

Advertising -- Brand name products -- South Africa -- Case studies.

Advertising.

Affinity Advertising

The structure-conduct-performance paradigm -- Market concentration -- The advertising debate

Television advertising -- Social aspects -- United States.

of word and image in brochures and magazines, advertising, corporate identity, television and

Advertising copy -- Evaluation.

Television advertising -- Awards.

Affinity Advertising

Color in advertising.

-- Continuing fees -- Advertising funds -- Financial institutions -- Ch. 8. Franchisor services to franchisees