Why corporate governance? -- Strategy and its execution -- Composition and selection of the board

-- Selling the right service -- Part 3. Implementation of the retail strategy. Promoting retail sales

partners? -- A strategy for customer experience from the inside out -- Scenarios: it's not about predicting

Applications -- Introduction -- Context for disruptive technologies and applications -- Strategy of disruption

evaluation and strategy selection -- Strategic growth -- International strategy -- Failure, consolidation and

management -- The drivers of strategy implementation -- The structural drivers and instruments for strategy

and management -- pt 3. The functional areas of a business -- pt 4. Business strategy and decision-making.

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

target audiences -- Effects and objectives -- Strategy and planning -- Strategic positioning -- Tactics

-- Designing a customer-driven marketing strategy and integrated marketing mix -- Extending marketing.

strategy -- Managing multiple business models -- Business model design process.

products -- Internal marketing -- Pricing products : pricing considerations, approaches, and strategy