. Packed with pedagogical features and including a wealth of mini case studies such as General Electric

Brand name products -- Case studies.

Executives -- Case studies.

out the research and starting to write -- Methods in brief -- Using grounded theory, case studies

successful airport." "Completely revised and updated for a third edition, with international case studies

detailed country case studies and assesses China's Africa policy and interests in relation to those of

Dictatorship -- Case studies.

Automobile industry and trade -- United States -- Management -- Case studies.

brands are much more than just logos. This book showcases some of the best case studies from top branding

spreads and case studies that present ground-breaking structures in photographs and drawings." "From the

Square - prototypes and case studies in branding - to Prada's superstar-architect-designed shopping

Strategic planning -- Case studies.