communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

environment -- Analysing the internal environment -- Business level strategy -- Strategic innovation

bookmarking -- Ratings and reviews -- Forums -- Virtual worlds -- Strategy, tactics, and practice

them -- Ethics, stakeholders, corporate strategy, and value creation -- Business ethics in the global

work -- Part 3. Organizations -- 11. Organizations: strategy and structure -- 12. Leadership in

Operations: a systems perspective -- Process types -- Operations strategy -- Process management and

your strategy: bug categories, tools and documentation -- Level up -- Start your engines! bare bones

-- Impliementing strategies: marketing, finance/accounting, R & D, and MIS issues -- Part 4: Strategy evaluation

supply chain strategy planning -- Tactical logistics management and supply chain integration -- Financial

This book will help companies of all sizes develop & implement a strategy to become a SocialCorp, a

implementing effective brand identity. From research and analysis through brand strategy, design and identity

: Marketing strategy implementations --8. The marketing plan --9. Implementation of marketing strategies