Word-of-mouth in brand building : reading pack.

Hot Sauce as niche product category : building cult following in Cape Town based on brand personality and identity and other marketing principles

Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among pregnant customers and improving their shopping experience

The inner circle of outsiders : an explorative study of the tensions that exist between brand building, culture-led gentrification and healthy brand strategy

Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applications