1. Information Systems in Business -- 2. Computers and Their Business Applications -- 3. Data and

-- Communication strategy and advertising strategy -- Advertising strategy and creative development -- Media and

Crafting and executing strategy : the quest for competitive advantage: concepts and cases /

explanations of the marketing principles in a business. A number of fundamental aspects of marketing are

International business : competing in the global marketplace / Hill, Charles W. L., author.

1.OverView of Strategic marketing -- 2.Ananlysis of the external marketing or business environment

International business / Collinson, Simon, author.

Business forecasting.

Exploring strategy : text and cases / Whittington, Richard, 1958- author.

-- Organizational strategy and information systems -- Digital systems and the design of work -- Information systems

management. It integrates cutting edge research, rising trends in strategy and hot topics, such as corporate

Managerial economics and strategy / Brander, James A., author.