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97.

Cover image for Marketing tourism in South Africa

Marketing tourism in South Africa

by

George, Richard, 1968- author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

the tourism market -- 6. Segmentation, targeting, and positioning -- 7. Consumer behaviour in tourism

Available: Copies:

98.

Cover image for Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

by

Mujeer, A. Qasim.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumer behavior.

Available: Copies:

99.

The artist as a physical brand : do audiences have a reaction to artists' dress attire?

The artist as a physical brand : do audiences have a reaction to artists' dress attire?

by

Muhwati, Olga.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumer behavior.

Available: Copies:

100.

Cover image for The eye of the driver : an analysis of what men and women see in luxury cars

The eye of the driver : an analysis of what men and women see in luxury cars

The eye of the driver : an analysis of what men and women see in luxury cars

by

Pougnet, Jacqueline.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumer behavior.

Available: Copies:

101.

Cover image for Fashion Branding and Consumer Behaviors : Scientific Models

Fashion Branding and Consumer Behaviors : Scientific Models

Fashion Branding and Consumer Behaviors : Scientific Models

by

Choi, Tsan-Ming, editor.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739

Format:

Books

Publication Date

2014

Excerpt:

Consumer behavior.

Available: Copies:

102.

Cover image for Social marketing and behaviour change : models, theory and applications

Social marketing and behaviour change : models, theory and applications

Social marketing and behaviour change : models, theory and applications

by

Brennan, Linda L. author.

Format:

Books

Publication Date

2014

Excerpt:

Consumer behavior.

Available: Copies:

103.

Cover image for Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

by

Stricker, Bradley.

Format:

Manuscript

Publication Date

2013

Excerpt:

Consumer behavior -- South Africa -- Durban.

Available: Copies:

104.

Cover image for Emotions and consumption behaviour

Emotions and consumption behaviour

Emotions and consumption behaviour

by

Soscia, Isabella.

Format:

Books

Publication Date

2013

Excerpt:

Consumer behavior.

Available: Copies:

105.

Cover image for How cool brands stay hot : branding to Generation Y

How cool brands stay hot : branding to Generation Y

by

Bergh, Joeri van den, 1971-

Format:

Books

Publication Date

2013

Excerpt:

Consumer behavior.

Available: Copies:

106.

Cover image for Customer sense : how the 5 senses influence buying behavior

Customer sense : how the 5 senses influence buying behavior

Customer sense : how the 5 senses influence buying behavior

by

Krishna, Aradhna.

Format:

Books

Publication Date

2013

Excerpt:

Consumer behavior.

Available: Copies:

107.

Cover image for The complete marketer : 60 essential concepts for marketing excellence

The complete marketer : 60 essential concepts for marketing excellence

The complete marketer : 60 essential concepts for marketing excellence

by

McDonald, Malcolm.

Format:

Books

Publication Date

2013

Excerpt:

marketing -- Understanding customers. Consumer buying behaviour ; Organizational buying behaviour ; Market

Available: Copies:

108.

Cover image for Consumer behavior

Consumer behavior

Consumer behavior

by

Hoyer, Wayne D. author.

Format:

Books

Publication Date

2013

Excerpt:

Consumer behavior / Hoyer, Wayne D. author.

Available: Copies:

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Schiffman, Leon G.

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(10)

Kanuk, Leslie Lazar.

(9)

(7)

Olson, Jerry C. (Jerry Corrie), 1944-

(7)

Peter, J. Paul.

(7)

Coney, Kenneth A.

(6)

(6)

Independent Institute of Education. Vega School of Brand Leadership.

(6)

(5)

Cant, M. C. (Michael Colin), 1957-

(5)

Independent Institute of Education. Vega School

(5)

Solomon, Michael R.

(5)

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Lindström, Martin, 1970-

(4)

Blackwell, Roger D.

(3)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(3)

Evans, Martin (Martin J.)

(3)

Frank, Robert H.

(3)

Rousseau, Deon.

(3)

Solomon, Michael R., author.

(3)

(2)

Behrer, Mattias.

(2)

Belk, Russell W.

(2)

Berger, Arthur Asa, 1933-

(2)

Botha, Elrie, 1970-

(2)

Byford, Martin, author.

(2)

Colquitt, Jason.

(2)

D'Amico, Michael.

(2)

Danziger, Pamela N.

(2)

Dibb, Sally, 1963-

(2)

Du Plessis, P. J.

(2)

Engel, James F.

(2)

(2)

Gans, Joshua, 1968- author.

(2)

George, Richard, 1968- author.

(2)

Goldsmith, Ronald Earl.

(2)

Hall, Colin Michael, 1961-

(2)

Hawkins, Del I.; Best, Roger; Coney, Kenneth A.

(2)

Hoyer, Wayne D.

(2)

Jamal, Ahmad, 1965-

(2)

Krishna, Aradhna.

(2)

Lancaster, Geoffrey, 1938-

(2)

LePine, Jeffery A.

(2)

Libich, Jan, author.

(2)

MacInnis, Deborah J.

(2)

MacInnis, Deborah J., author.

(2)

Mankiw, N. Gregory, author.

(2)

Miniard, Paul W.

(2)

Mooij, Marieke K. de, 1943-

(2)

Mothersbaugh, David L.

(2)

Moutinho, Luiz.

(2)

Mpinganjira, Mercy.

(2)

Ngambi, Hellicy Chakosamoto, editor.

(2)

Popcorn, Faith.

(2)

Raaij, W. Fred van.

(2)

Rapaille, Clotaire.

(2)

Roberts-Lombard, Mornay

(2)

Roberts-Lombard, Morney

(2)

Statt, David A., 1942-

(2)

Stonecash, Robin Ellen, author.

(2)

Swarbrooke, John.

(2)

Underhill, Paco.

(2)

Van Heerden, Neels, 1957- editor.

(2)

Wesson, Michael J.

(2)

Wisenblit, Joseph.

(2)

Zikmund, William G.

(2)

Adie, Lauren Amy.

(1)

Albanese, Paul J.

(1)

Aleti, Torgeir, author.

(1)

Anderson, Alison.

(1)

Anderson, Kristin, 1962- Delivering knock your socks off service.

(1)

Andrews, J. Craig.

(1)

Antonides, Gerrit, 1951-

(1)

(1)

(1)

Arnould, Eric J.

(1)

Arnould, Eric J., éditeur intellectuel.

(1)

Babin, Barry J.

(1)

Bagozzi, Richard P.

(1)

Baines, Paul, 1973-

(1)

Bamossy, Gary J., 1949-

(1)

Barber, Benjamin R., 1939-

(1)

Baskin, Jonathan Salem.

(1)

Bauer, Joel, 1960-

(1)

Bearden, William O., 1945-. Handbook of marketing scales.

(1)

Beckley, Jacqueline H.

(1)

Beech, John G., 1947-

(1)

Beetham, Margaret, 1919-

(1)

(1)

Belz, Frank-Martin.

(1)

Bergh, Joeri van den, 1971-

(1)

Bergh, Joeri van den.

(1)

Berkman, Harold W.

(1)

Bettman, James R.

(1)

Beverland, Michael.

(1)

Binney, Wayne, author.

(1)

(1)

Block, Lauren G.

(1)

(1)

Blythe, Jim, author.

(1)

(1)

Boshoff, Christo.

(1)

(1)

Brennan, Linda L. author.

(1)

Brewer, S. (Samuel W.)

(1)

Bridger, Darren.

(1)

Brijball, Sanjana.

(1)

Brink, A. (Annekie)

(1)

Brink, Annekie.

(1)

British Broadcasting Corporation.

(1)

Britton, Terry.

(1)

(1)

Brue, Stanley L., 1945-

(1)

Buhalis, Dimitrios.

(1)

Burger, Wouter.

(1)

Burgess, Steven M.

(1)

(1)

Cahill, Dennis J.

(1)

Carbone, Lewis P.

(1)

Cartwright, Edward, author.

(1)

Carù, Antonella.

(1)

(1)

Cave, Susan, 1949-

(1)

Chadwick, Simon, 1964-

(1)

Chan, Eugene, author.

(1)

Chartered Management Institute (Great Britain)

(1)

Chaudhuri, Arjun.

(1)

(1)

Choi, Tsan-Ming, editor.

(1)

Clarke, Alan, 1956-

(1)

Clarke, David B.

(1)

Cline, Thomas W.

(1)

Close, Angeline, editor.

(1)

Clune, Stephen, editor.

(1)

Cochran, Sherman, 1940-

(1)

Cohen, Lizabeth.

(1)

Cohen, Marshal.

(1)

Conference on Consumer Culture Theory (2006 : Notre Dame University)

(1)

Cooperrider, David L., writer of foreword.

(1)

(1)

(1)

Costa, Janeen Arnold.

(1)

(1)

Crabtree, Amy-Sue

(1)

Crockett, David, éditeur intellectuel.

(1)

Cronley, Maria L.

(1)

Cunningham, Nicole.

(1)

(1)

(1)

Dann, Stephen, 1973-

(1)

(1)

De Grazia, Victoria.

(1)

De Villiers, Pierre.

(1)

De Wet, Adrian.

(1)

Dobscha, Susan, editor.

(1)

Doel, Marcus A.

(1)

Dos Santos, Maria A. O.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943- Consumer behaviour.

(1)

Du Toit, D. A. (Danie A.)

(1)

Dubois, Pierre-Louis.

(1)

(1)

Dupree, James V.

(1)

(1)

(1)

Elliott, Richard H., author.

(1)

Euromonitor International.

(1)

Farrell, Winslow.

(1)

Fennis, Bob Michaël, 1968-

(1)

(1)

(1)

Frank, Robert H. 1945- VerfasserIn. (DE-588)124848648 (DE-627)366971328 (DE-576)164417044

(1)

Frank, Robert H., author.

(1)

(1)

GEORGE, RICHARD.

(1)

Gabriel, Yiannis,, 1952-

(1)

(1)

(1)

Gowpall, Yathika, editor.

(1)

Gowpall,Yathika ed.

(1)

Graham, Gary, 1966-

(1)

Grant, John, 1964-

(1)

Grunert, Klaus G.

(1)

Gundlach, Gregory T. (Gregory Thomas)

(1)

Gürhan-Canli, Zeynep, 1968-

(1)

Hanlon, Patrick.

(1)

(1)

Hantula, Donald A.

(1)

Hardaker, Glenn.

(1)

Harris, Eric G.

(1)

(1)

(1)

Haski-Leventhal, Debbie, author.

(1)

Hassanien, Ahmed.

(1)

(1)

Hawkins, Del I., author.

(1)

(1)

(1)

(1)

Heller, Dana A. (Dana Alice), 1959-

(1)

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Item Category 1

Material Type

Language

(295)

(1)

Library

Shelf Location

Publication Date

Subject

Consumer behavior.

(164)

(40)

Motivation research (Marketing)

(22)

Marketing -- Psychological aspects.

(17)

Marketing research.

(15)

Consumer behavior -- United States.

(14)

Consumer behavior -- South Africa.

(13)

Branding (Marketing)

(12)

Consumers -- Psychology.

(10)

Verbraucherverhalten.

(10)

Consumer behavior -- Psychological aspects.

(9)

Marketing -- South Africa.

(9)

Consumers' preferences.

(8)

(8)

(8)

Consumer behavior -- Cross-cultural studies.

(7)

Marketing -- South Africa -- Management.

(7)

Consumption (Economics)

(6)

Internet marketing.

(6)

Market surveys -- United States.

(6)

Shopping -- Psychological aspects.

(6)

(6)

Brand name products.

(5)

Consumer behavior -- United States -- Case studies.

(5)

Consumers -- Research.

(5)

(5)

Marketing -- Management.

(5)

Microeconomics.

(5)

Neuromarketing.

(5)

Product management.

(5)

Strategic planning.

(5)

Target marketing.

(5)

(4)

(4)

Communication in marketing.

(4)

Consumentengedrag.

(4)

Consumer satisfaction.

(4)

Consumers -- Attitudes.

(4)

Consumption (Economics) -- Psychological aspects.

(4)

Customer relations.

(4)

Market segmentation.

(4)

Market surveys.

(4)

Marketing -- Social aspects.

(4)

(4)

Advertising -- Psychological aspects.

(3)

Consommateurs -- Comportement.

(3)

Consumer behavior -- Australia -- Case studies.

(3)

Consumer behavior -- Australia.

(3)

Consumer behavior -- Forecasting.

(3)

Consumer behavior -- Research.

(3)

Consumer behaviour

(3)

Consumer behaviour.

(3)

Consumers -- South Africa.

(3)

Consumers' preferences -- South Africa.

(3)

Consumption (Economics) -- Social aspects.

(3)

Decision making.

(3)

Export marketing.

(3)

(3)

Intercultural communication.

(3)

(3)

Südafrika (Staat)

(3)

United States -- Social conditions -- 1980-

(3)

Advertising -- Cross-cultural studies.

(2)

(2)

Aspects psychologiques.

(2)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

Business forecasting.

(2)

Child consumers -- United States.

(2)

Child consumers.

(2)

Cognition and culture.

(2)

Comportement du consommateur.

(2)

Consommateurs -- Comportement -- Aspect psychologique.

(2)

Consumer behavior

(2)

Consumer behavior -- Europe.

(2)

Consumer behavior -- New Zealand -- Case studies.

(2)

Consumer behavior -- New Zealand.

(2)

Consumer behavior -- Social aspects.

(2)

Consumer behavior -- South Africa -- Durban.

(2)

Consumers -- Examinations, questions, etc.

(2)

Consumers, Black -- South Africa.

(2)

Consumptiemaatschappij.

(2)

Consumption (Economics) -- United States.

(2)

Customer loyalty.

(2)

Customer services.

(2)

Economics -- Psychological aspects.

(2)

Economics -- Textbooks.

(2)

(2)

(2)

Fashion merchandising.

(2)

Information behavior.

(2)

Job satisfaction.

(2)

(2)

Macroeconomics -- Textbooks.

(2)

(2)

Market surveys -- Australia.

(2)

Market surveys -- United States -- Case studies.

(2)

(2)

Marketing -- Moral and ethical aspects.

(2)

Marketing -- Sex differences.

(2)

Marknadsföring.

(2)

Microeconomics -- Textbooks.

(2)

Motivation research (Marketing) -- Examinations, questions, etc.

(2)

National characteristics.

(2)

(2)

Organizational behavior.

(2)

Personnel management.

(2)

Produits de marque -- Commercialisation.

(2)

(2)

Psychology -- Social aspects.

(2)

Public Relations.

(2)

(2)

Senses and sensation.

(2)

(2)

Social influence.

(2)

Social marketing.

(2)

Social perception.

(2)

Target marketing -- Cross-cultural studies.

(2)

(2)

Tourism -- Marketing.

(2)

(2)

Women consumers.

(2)

Young adult consumers.

(2)

Young consumers -- South Africa.

(2)

Young consumers.

(2)

AIDS (Disease) -- Patients -- South Africa.

(1)

AIDS (Disease) -- South Africa -- Prevention.

(1)

Adaptive control systems.

(1)

Advertising -- Brand name products.

(1)

Advertising -- South Africa -- Cross-cultural studies.

(1)

Advertising -- Textbooks.

(1)

Advertising and children -- South Africa -- Durban.

(1)

Advertising and children -- South Africa.

(1)

Advertising and mothers -- South Africa.

(1)

Advertising as Topic.

(1)

Affluent consumers -- Psychology.

(1)

Affluent consumers -- United States.

(1)

Africa, Southern.

(1)

Alcoholic beverages -- Advertising.

(1)

Análisis de mercadeo -- Estados Unidos.

(1)

Attachment behavior.

(1)

(1)

Aufsatzsammlung

(1)

(1)

Automobiles -- Marketing.

(1)

Behavior modification -- Economic aspects.

(1)

Bernays, Edward L., 1891-1995.

(1)

Besluitvorming.

(1)

Big data -- Economic aspects.

(1)

Brand Cars -- Research

(1)

Brand Luxury Cars -- Research

(1)

Brand building -- Research -- South Africa

(1)

Brand choice -- Psychological aspects.

(1)

Brand choice -- Research.

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand name products -- Economic aspects.

(1)

Brand name products -- Marketing -- Management.

(1)

Brand name products -- Psychological aspects.

(1)

Brand name products -- Research.

(1)

Brand name products -- Social aspects.

(1)

Brand name products -- South Africa.

(1)

Brand sensory marketing -- Research

(1)

Branding (Marketing) -- South Africa -- Durban.

(1)

Business -- Dictionaries.

(1)

Business enterprises -- Marketing.

(1)

Capitalism -- United States.

(1)

(1)

Caractéristiques nationales.

(1)

(1)

Child consumers -- South Africa -- Durban.

(1)

Choice (Psychology) -- Mathematical models.

(1)

Choice Behavior.

(1)

Clothing and dress -- Marketing.

(1)

Coca-Cola Company.

(1)

Cognition et culture.

(1)

Commercial art -- Sex differences.

(1)

Communication in marketing -- India.

(1)

Communication in marketing -- Social aspects.

(1)

Complex adaptive systems.

(1)

Comportamiento del consumidor -- Estados Unidos -- Estudio de casos.

(1)

Comportamiento del consumidor -- Estados Unidos.

(1)

Comportement social.

(1)

Comportement économique.

(1)

(1)

Consommateurs -- Comportement -- Europe -- Histoire -- 20e siáecle.

(1)

Consommateurs -- Comportement -- États-Unis -- Cas, Études de.

(1)

Consommateurs -- Comportement -- États-Unis.

(1)

Consommateurs -- Europe -- Attitudes -- Histoire -- 20e siáecle.

(1)

Consommateurs -- Préférences.

(1)

Consommateurs -- Psychologie.

(1)

(1)

Consommation (âEconomie politique) -- Europe -- Histoire -- 20e siáecle.

(1)

(1)

Consumer Behavior.

(1)

Consumer Participation.

(1)

Consumer behavior -- 21st century.

(1)

Consumer behavior -- Africa, Southern.

(1)

Consumer behavior -- Case studies.

(1)

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