Search Results for Consumer research.

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265 Results Found

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Advertising and promotions : an integrated brand approach

Semenik, Richard J.

Format:

Books

Publication Date

2012

Excerpt:

environment for advertising and integrated brand promotion -- Advertising, consumer, behavior, and integrated

Available: Copies:

Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid society

Khumalo, Zama.

Format:

Manuscript

Publication Date

2012

Excerpt:

Students as consumers -- South Africa.

Available: Copies:

Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

Yuter, Gina.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers -- Research.

Available: Copies:

Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?

Wells, Jo-Anne.

Format:

Manuscript

Publication Date

2012

Excerpt:

Marketing research -- South Africa -- Cape Town.

Available: Copies:

Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN

De Kock, Kaitlin.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers -- Research -- South Africa -- KwaZulu-Natal.

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Marketing concepts and strategies

Dibb, Sally, 1963-

Format:

Books

Publication Date

2012

Excerpt:

environment -- Marketing in international markets and globalization -- Consumer buying behaviour -- Business

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Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

Naidoo, Marisha.

Format:

Manuscript

Publication Date

2012

Excerpt:

Marketing research -- South Africa.

Available: Copies:

Cover image for In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

Mpendukana, Sibonile.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

Cover image for What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa

What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa

Bremner, Nicola.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers -- Research -- South Africa -- Cape Town.

Available: Copies:

10.

Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores

Shargey, Hayley Jade.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers -- Research.

Available: Copies:

11.

Social media analytics : effective tools for building, intrepreting, and using metrics

Sponder, Marshall.

Format:

Books

Publication Date

2012

Excerpt:

Marketing research.

Available: Copies:

12.

The handbook of strategic public relations and integrated communications

Caywood, Clarke L., 1947-

Format:

Books

Publication Date

2012

Excerpt:

-- Communications research : foundational methods / Anders Gronstedt and Clarke L. Caywood-- Communications research

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