Petroleum companies are the entithesis of environmental sustainability : can a petroleum company become an environmentally sustainable ...

The influence of street culture on emerging brands with specific reference to Thesis Lifestyle brand in Soweto

Evaluate the effect on brand equity when rebranding the corporate visual identity of sports footwear manufactures

Shopper marketing in South Africa

Are international fashion retailers taking aim at Mr Price based brand equity?

The effect of organisational culture and structure on creativity within the advertising industry

The effective communication of the Botswana tourism industry by Botswana Tourism Organisation according to industry experts

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

A study based on the work of Aaker to examine if the brand identity of Woolworths has contributed to the growth shown from 2007, through the impact of its identity and image on brand equity

How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectives

An investigation into MTN's interaction with customers and how these can impact customer perception of their brand

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour