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49. 
Cover image for The theory and practice of corporate communication : a competing values perspective
by 
Belasen, Alan T., 1951-
Format: 
Books
Publication Date 
2008 2007
Excerpt: 
Corporate Communication -- Ch. 3. External Image, Internal Identity -- Ch. 4. Identity, Reputation, and the
Available:
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50. 
Cover image for Smart start-ups : how entrepreneurs and corporations can profit by starting online communities
by 
Silver, A. David (Aaron David), 1941-
Format: 
Books
Publication Date 
2007
Excerpt: 
: Replacing advertising with reputation management -- 20: Community for ardent fans of college sports -- 21
Available:
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51. 
Cover image for Marketing to the social web : how digital customer communities build your business
by 
Weber, Larry.
Format: 
Books
Publication Date 
2007
Excerpt: 
reputation aggregator strategy (we're number one!) -- The blog strategy (everybody's talking at me) -- The e
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52. 
Cover image for Games and information : an introduction to game theory
by 
Rasmusen, Eric.
Format: 
Books
Publication Date 
2007
Excerpt: 
games with symmetric information -- 5. Reputation and repeated games with symmetric information -- 6
Available:
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53. 
Cover image for Public relations disasters : talespin--inside stories and lessons learnt
by 
McCusker, Gerry, 1962-
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
reputation -- Smear campaigns -- Virgin sullied but reputation intact -- Soundbites -- When the chips are
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54. 
Cover image for America's Joan of Arc : the life of Anna Elizabeth Dickinson
by 
Gallman, J. Matthew (James Matthew)
Format: 
Books
Publication Date 
2006
Excerpt: 
reputation defended -- Conclusion: memories and legacies.
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55. 
Cover image for Rethinking public relations : PR propaganda and democracy
by 
Moloney, Kevin, 1943-
Format: 
Books
Publication Date 
2006
Excerpt: 
responsibility, stakeholders -- Politics, corporate PR, campaigning -- Markets, branding, reputation -- Media
Available:
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56. 
Cover image for Contemporary issues in leadership
by 
Rosenbach, William E.
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Moral person and moral manager : how executives develop a reputation for ethical leadership / Linda
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57. 
Cover image for Havens in a storm : the struggle for global tax regulation
by 
Sharman, J. C. (Jason Campbell), 1973-
Format: 
Books
Publication Date 
2006
Excerpt: 
global arena -- Reputation, blacklisting, and the tax havens -- The OECD rhetorically entrapped
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58. 
Cover image for Exploring public relations
by 
Tench, Ralph.
Format: 
Books
Publication Date 
2006
Excerpt: 
, reputation and identity.
Available:
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59. 
Cover image for Balanced brand : how to balance the stakeholder forces that can make or break your business
by 
Foley, John, 1955-
Format: 
Books
Publication Date 
2006
Excerpt: 
Strong brand, strong reputation -- Measuring brand and reputation -- The BalancedBrand System
Available:
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60. 
Cover image for Effective writing skills for public relations
by 
Foster, John, 1926-
Format: 
Books
Publication Date 
2005
Excerpt: 
: pronunciation matters -- Principles of presentation -- The words for IT -- Tone-the linchpin of reputation
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