Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer perceptions of the media execution of the campaign

The value of uncertainty : Dealing with risk in the equity derivatives market.

The logic model guidebook : better strategies for great results

Managing corporate communication : a cross-cultural approach

Program evaluation and performance measurement : an introduction to practice

Evaluation roots : a wider perspective of theorists' views and influences

Setting profitable prices : a step-by-step guide to pricing strategy--without hiring a consultant

The failure and the future of accounting : strategy, stakeholders, and business value

Principles of trauma therapy : a guide to symptoms, evaluation, and treatment

Marxisms in the 21st century : crisis, critique & struggle

Functions, methods and concepts in evaluation research