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1081.

In search of a new logic for marketing : the foundation of contemporary marketing theory

Grönroos, Christian, 1947-

Table of contents only http://www.loc.gov/catdir/toc/ecip072/2006032096.html

Format:

Books

Publication Date

2007

Excerpt:

Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip072/2006032096.html">http://www

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1082.

On becoming a consumer : development of consumer behavior patterns in childhood

McNeal, James U.

Publisher description http://www.loc.gov/catdir/enhancements/fy0703/2006038018-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip075/2006038018.html

Format:

Books

Publication Date

2007

Excerpt:

Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip075/2006038018.html">http://www

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1083.

Herd how to change mass behaviour by harnessing our true nature

Earls, Mark.

Table of contents only http://www.loc.gov/catdir/toc/ecip0619/2006027031.html

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Books

Publication Date

2007

Excerpt:

Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0619/2006027031.html">http://www

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1084.

Karma queens, geek gods, and innerpreneurs

Rentel, Ron.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0703/2006033801-b.html
Table of contents only http://www.loc.gov/catdir/toc/ecip074/2006033801.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0710/2006033801-d.html

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Books

Publication Date

2007

Excerpt:

Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0703

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1085.

Processing Web ads : the effects of animation and arousing content

Chung, Yongkuk.

Table of contents only http://www.loc.gov/catdir/toc/ecip0715/2007013385.html

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Books

Publication Date

2007

Excerpt:

Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0715/2007013385.html">http://www

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1086.

Gender and consumption : domestic cultures and the commercialisation of everyday life

Casey, Emma.

Table of contents only http://www.loc.gov/catdir/toc/ecip0618/2006025024.html

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Books

Publication Date

2007

Excerpt:

Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0618/2006025024.html">http://www

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1087.

Shopping as an entertainment experience

Moss, Mark Howard, 1962-

Table of contents only http://www.loc.gov/catdir/toc/ecip075/2006038197.html

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Books

Publication Date

2007

Excerpt:

Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip075/2006038197.html">http://www

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1088.

Delivering knock your socks off service

Performance Associates, Inc.

Table of contents only http://www.loc.gov/catdir/toc/ecip0615/2006018854.html

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Books

Publication Date

2007

Excerpt:

Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0615/2006018854.html">http://www

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1089.

How to deal with difficult customers : 10 simple strategies for selling to the stubborn, obnoxious, and belligerent

Anderson, Dave, 1961-

Table of contents only http://www.loc.gov/catdir/toc/ecip0613/2006014057.html

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Books

Publication Date

2007

Excerpt:

Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0613/2006014057.html">http://www

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1090.

Living brands

Nadeau, Raymond.

Table of contents only http://www.loc.gov/catdir/toc/ecip0615/2006018778.html

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Books

Publication Date

2007

Excerpt:

Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0615/2006018778.html">http://www

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1091.

Marketing management : a value-creation process

Dubois, Pierre-Louis.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0662/2006049380-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0662/2006049380-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0662/2006049380-t.html

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Books

Publication Date

2007

Excerpt:

Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0662

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1092.

Best practice in market research

Mouncey, Peter.

Table of contents only http://www.loc.gov/catdir/toc/ecip073/2006036082.html

Format:

Books

Publication Date

2007

Excerpt:

Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip073/2006036082.html">http://www

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