Internet and Interactive Media -- Ch. 16. Sales Promotion -- Ch. 17. Public Relations, Publicity, and

. E-commerce : the Internet, intranets, and extranets -- Ch. 8. Data and knowledge management -- pt. 3

introduction of the digital newspaper becomes an integral part of the growth of the Internet and its associated

Internet.

-marketplaces : structure, mechanisms, economics, and impacts -- -- pt. 2. Internet consumer retailing -- 3. Retailing in

Internet marketing -- Africa, Southern.

protocols -- LAN design -- Network management -- WANs and Internet access.

: who shall rule the Internet? -- Media and culture : let the Internet rule itself?

Internet advertising.

-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and

marketing strategy -- Ch. 12 Marketing and the Internet -- Ch. 13 Service marketing and client service.

-- Public relations in developing countries -- Video, DVD, CD-ROM and the Internet -- Seminars, conferences