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1153.

Brand failures : the truth about the 100 biggest branding mistakes of all time

Haig, Matt.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2003000966-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003000966-d.html
Inhaltsverzeichnis Brand failures

Format:

Books

Publication Date

2003

Excerpt:

; rebranding failures; Internet and new technology failures; tired brands. Companies live or die on the

Available: Copies:

1154.

Fashion artist : drawing techniques to portfolio presentation

Burke, Sandra.

Format:

Books

Publication Date

2003

Excerpt:

with computers - Design portfolio - Investigating fashion on the Internet.

Available: Copies:

1155.

Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!

Hahn, Fred E., 1925-

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2002192267.html

Format:

Books

Publication Date

2003

Excerpt:

From Telemarketing to Teleservicing Fax and Broadcast Fax Basic Internet Advertising: It Doesn't Have

Available: Copies:

1156.

Public relations : South African perspectives

Rensburg, Ronél S.

Format:

Books

Publication Date

2003

Excerpt:

branding: creating and sustaining high performance organisations -- The internet and public relations

Available: Copies:

1157.

Manual of travel agency practice

Syratt, Gwenda.

Table of contents http://catdir.loc.gov/catdir/toc/els031/2003052214.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2003052214.html

Format:

Books

Publication Date

2003

Excerpt:

-- Car rental -- Ferry services and railways -- Airlines -- Technology -- The Internet -- Insurance

Available: Copies:

1158.

The future of advertising : new media, new clients, new consumers in the post-television age

Cappo, Joe.

Table of contents http://catdir.loc.gov/catdir/toc/fy038/2003041335.html
Table of contents http://swbplus.bsz-bw.de/bsz10739149Xinh.htm
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2003041335.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003041335.html

Format:

Books

Publication Date

2003

Excerpt:

-with some tech twists -- The Internet as change agent : reinventing the way we communicate, buy, sell

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1159.

Casting for big ideas : a new manifesto for agency managers

Jaffe, Andrew, 1938-2010.

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2003283016.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2003283016.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2003283016.html

Format:

Books

Publication Date

2003

Excerpt:

Primary Source for Brand-Building Ideas? -- The Internet and the Agency -- Prioritizing Strategic Planning

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1160.

Using information technology : a practical introduction to computers & communications : complete version

Williams, Brian K., 1938-

Table of contents http://catdir.loc.gov/catdir/toc/mh021/2002100742.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0737/2002100742-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/2002100742.html

Format:

Books

Publication Date

2003

Excerpt:

of ethics, the Internet and communications to demonstrate how technology influences our lives.

Available: Copies:

1161.

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

2003 2002

Excerpt:

-- Electronic marketing: Internet marketing, database marketing, and direct marketing -- Professional sales

Available: Copies:

1162.

Principles of information systems : a managerial approach

Stair, Ralph M.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002041021-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002041021-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2002041021-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010049139&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2003

Excerpt:

-- Organizing data and information -- Telecommunications and networks -- The Internet, intranets, and extranets

Available: Copies:

1163.

E-commerce : real issues and cases

Knapp, Michael Chris, 1954-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/2002017686-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/2002017686-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/2002017686-d.html
The Bernard W. Freeman Book Fund Home Page http://hdl.library.upenn.edu/1017.12/366311

Format:

Books

Publication Date

2003

Excerpt:

's Toys -- Case 3.4. Internet Bubble, part l: party time -- Case 3.5. Internet Bubble, part ll: burn baby

Available: Copies:

1164.

Cyberkids : children in the information age

Holloway, Sarah L., 1970-

Format:

Books

Publication Date

2003

Excerpt:

Internet and children.

Available: Copies:

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