The role of ethnographic research in the field of experiental marketing

The female figure's view on visual merchandising with special reference to fashion window displays : does the female figure prefer real or ramp model image

The relevance and use of the five senses in South African grocery retail stores : a Martin Lindstrom 'Brand Sense' approach

Short left : should your brand go on a taxi ride?

An autoethnographic perspective of online identities on Facebook

Suggested marketing strategy for the Bach Flower Remedies brand

The symbolic landscape of the shopping mall within the retail built environment enhancing consumerism in a constructed space

Comparison between South African and American culture during the nineteen fifties and sixties

The influence of sacred geometry concerning eastern and western fashion and how it relates to the comtemporary

Marketing alternative rock music with branding : a South African perspective

The perceptions of the brand voodoo within the South African youth market

Do consumers purchase their perfume according to packaging or is it according to other factors?