Search Results for Consumer Behavior.

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352 Results Found

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109.

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

-- 5. Advertising, integrated brand promotion, and consumer behavior -- 6. Market segmentation

Available: Copies:

110.

Microeconomics

Pindyck, Robert S., author.

Format:

Books

Publication Date

2015

Excerpt:

, consumers, and competitive markets -- Consumer behavior -- Individual and market demand -- Uncertainty and

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111.

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

Makhafola, Kelebogile.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumer behavior.

Available: Copies:

112.

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

Shier, James.

Format:

Manuscript

Publication Date

2015

Excerpt:

consumer behaviour in South Africa / Shier, James.

Available: Copies:

113.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2015

Excerpt:

organizations -- Perspectives on consumer behavior -- The communication process -- Source, messsage, and channel

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114.

Consumer behaviour : implications for marketing strategy

Quester, Pascale G. (Pascale Genevieve), author.

Format:

Books

Publication Date

2014

Excerpt:

Consumer behaviour : implications for marketing strategy / Quester, Pascale G. (Pascale Genevieve

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115.

Handbook of research on marketing and corporate social responsibility

Hill, Ronald Paul, editor of compilation.

Format:

Books

Publication Date

2014

Excerpt:

CONSUMER BEHAVIOR AND CORPORATE SOCIAL RESPONSIBILITY -- 7.The CSR conundrum: understanding consumer

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116.

Social marketing and behaviour change : models, theory and applications

Brennan, Linda L. author.

Format:

Books

Publication Date

2014

Excerpt:

Consumer behavior.

Available: Copies:

117.

The artist as a physical brand : do audiences have a reaction to artists' dress attire?

Muhwati, Olga.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumer behavior.

Available: Copies:

118.

Consumer behaviour

Parumasur, Sanjana Brijball, editor.

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

Consumer behaviour / Parumasur, Sanjana Brijball, editor.

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119.

Principles of marketing

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

Information to Gain Customer Insights -- 5. Consumer Markets and Consumer Buyer Behavior -- 6. Business

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120.

Cover image for Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

Steffen, Katharina.

Format:

Manuscript

Publication Date

2014

Excerpt:

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using

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