Search Results for Consumer Behavior.

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352 Results Found

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109.

Microeconomics

Pindyck, Robert S., author.

Format:

Books

Publication Date

2015

Excerpt:

, consumers, and competitive markets -- Consumer behavior -- Individual and market demand -- Uncertainty and

Available: Copies:

110.

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

Makhafola, Kelebogile.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumer behavior.

Available: Copies:

111.

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

Shier, James.

Format:

Manuscript

Publication Date

2015

Excerpt:

consumer behaviour in South Africa / Shier, James.

Available: Copies:

112.

Alcohol affair : the influence of experiential marketing on purchase behaviour

Matsolo, Sibongiseni.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumer behavior.

Available: Copies:

113.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2015

Excerpt:

organizations -- Perspectives on consumer behavior -- The communication process -- Source, messsage, and channel

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114.

Consumer behaviour

Parumasur, Sanjana Brijball, editor.

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

Consumer behaviour / Parumasur, Sanjana Brijball, editor.

Available: Copies:

115.

Cover image for Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Burger, Wouter.

Format:

Manuscript

Publication Date

2014

Excerpt:

-directed consumer behaviour focussing on the financial services industry / Burger, Wouter.

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116.

Fashion Branding and Consumer Behaviors : Scientific Models

Choi, Tsan-Ming, editor.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739

Format:

Books

Publication Date

2014

Excerpt:

Fashion Branding and Consumer Behaviors : Scientific Models / Choi, Tsan-Ming, editor.

Available: Copies:

117.

Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials

Hendricks, Erin.

Format:

Manuscript

Publication Date

2014

Excerpt:

Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials /

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118.

Consumer behaviour : implications for marketing strategy

Quester, Pascale G. (Pascale Genevieve), author.

Format:

Books

Publication Date

2014

Excerpt:

Consumer behaviour : implications for marketing strategy / Quester, Pascale G. (Pascale Genevieve

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119.

Handbook of research on marketing and corporate social responsibility

Hill, Ronald Paul, editor of compilation.

Format:

Books

Publication Date

2014

Excerpt:

CONSUMER BEHAVIOR AND CORPORATE SOCIAL RESPONSIBILITY -- 7.The CSR conundrum: understanding consumer

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120.

Marketing

Grewal, Dhruv.

Format:

Books

Publication Date

2014

Excerpt:

-- Understanding the marketplace -- Consumer behavior -- Business-to-business marketing -- Global marketing

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