The complete marketer : 60 essential concepts for marketing excellence

Mobile influence : the new power of the consumer

Consumer behavior

Marketing essentials

International consumer behavior in the 21st century : impact on marketing strategy development

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage

Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour