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109.

Consumer Behaviour 4e

Roberts-Lombard, Mornay

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1647446&site=ehost-live

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Books

Publication Date

2017

Excerpt:

Consumer Behaviour 4e Roberts-Lombard, Mornay

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110.

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

Crabtree, Amy-Sue

Format:

Manuscript

Publication Date

2017

Excerpt:

The impact of brand presence at music festivals a consumer perspective on what works and what

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111.

The consumer decision journey of a Varsity College student the moment of truth

Orton, Lesley John

Format:

Manuscript

Publication Date

2017

Excerpt:

The consumer decision journey of a Varsity College student the moment of truth / Orton, Lesley

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112.

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

Hartzer, Tegan

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand consumer behaviour -- Research

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113.

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Taylor, Kimberley

Format:

Manuscript

Publication Date

2017

Excerpt:

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self

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114.

Cover image for Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Forbay, Rosland

Format:

Manuscript

Publication Date

2017

Excerpt:

print advertsements increase consumer acceptance of South African retail in Cape Town / Forbay, Rosland

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115.

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Warren, Andrew

Format:

Manuscript

Publication Date

2017

Excerpt:

Sensory marketing, consumer psychology and the future of branding within the airline industry

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116.

Organizational crisis communication

Frandsen, Finn, 1956- author.

Format:

Books

Publication Date

2017

Excerpt:

overview -- Introduction -- Consumers as citizens/citizens as consumers? -- Case example 9.1 Citizens

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117.

Consumer behavior : buying, having, and being

Solomon, Michael R., author.

Format:

Books

Publication Date

2017

Excerpt:

Consumer behavior : buying, having, and being / Solomon, Michael R., author.

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118.

Consumer protection law in South Africa

Van Eeden, Evert Philippus, author.

Format:

Books

Publication Date

2017

Excerpt:

Consumer protection law in South Africa / Van Eeden, Evert Philippus, author.

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119.

Media/impact : an introduction to mass media

Biagi, Shirley, author.

Format:

Books

Publication Date

2017

Excerpt:

: Widening the web -- Part 2. Selling the message: Advertising: catching consumers -- Public relations

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120.

Development and social change : a global perspective

McMichael, Philip, author.

Format:

Books

Publication Date

2017

Excerpt:

consumers." -- Publisher's website.

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