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1. 
Cover image for The workplace cultural diversity and perceptions : African versus Western perspective
The workplace cultural diversity and perceptions : African versus Western perspective
The workplace cultural diversity and perceptions : African versus Western perspective
by 
Pretorius, W. J.
Format: 
Books
Publication Date 
2005
Excerpt: 
: Community vulnerability versus individual vulnerability -- Unit 9: Loyalty divided between the group and the
Available: Copies:
2. 
Cover image for Heads in beds : hospitality and tourism marketing
Heads in beds : hospitality and tourism marketing
Heads in beds : hospitality and tourism marketing
by 
Raza, Ivo, 1968-
Format: 
Books
Publication Date 
2005
Excerpt: 
; and loyalty marketing."--Jacket.
Available: Copies:
3. 
Cover image for ProfitBrand : how to increase the profitability, accountability & sustainability of brands
ProfitBrand : how to increase the profitability, accountability & sustainability of brands
by 
Wreden, Nick.
ebrary http://site.ebrary.com/id/10096170
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
; Keeping the faith: making loyalty programmes work ; Future of loyalty programmes: trends with the most
Available: Copies:
5. 
Cover image for Market-based management : strategies for growing customer value and profitability
Market-based management : strategies for growing customer value and profitability
by 
Best, Roger J.
Format: 
Books
Publication Date 
2005
Excerpt: 
Customer focus and managing customer loyalty -- Marketing performance and marketing profitability
Available: Copies:
6. 
Cover image for The take
The take
The take
by 
Cole, Martina.
Format: 
Books
Publication Date 
2005
Excerpt: 
infect everyone's life. And for the Jacksons, loyalty cannot win out. Because in their world you can
Available: Copies:
9. 
Cover image for The culting of brands : turn your customers into true believers
The culting of brands : turn your customers into true believers
The culting of brands : turn your customers into true believers
by 
Atkin, Douglas.
Table of contents http://catdir.loc.gov/catdir/toc/fy045/2004044283.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Customer loyalty.
Available: Copies:
11. 
Cover image for Grasping service marketing
Grasping service marketing
Grasping service marketing
by 
Jordaan, Yolanda.
Format: 
Books
Publication Date 
2004
Excerpt: 
loyalty -- Service metrics and technology -- Service product -- Physical evidence -- People -- Process
Available: Copies:
12. 
Cover image for Consumer insight : how to use data and market research to get closer to your customer
Consumer insight : how to use data and market research to get closer to your customer
by 
Stone, Merlin, 1948-
Table of contents http://www.loc.gov/catdir/toc/ecip0419/2004014622.html
Format: 
Books
Publication Date 
2004
Excerpt: 
consumers -- Sharing consumer insight - partnerships and loyalty schemes -- Privacy, risk, and good and bad
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Independent Institute of Education. Vega School of Brand Leadership.
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Kotler, Philip.
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Bowen, John (John T.), 1948-
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Butterfield, Leslie, 1952-
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Independent Institute of Education. Vega School.
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