; Organizational communications ; Rumor management ; Crisis communications -- The broader PR spectrum. Government

media environment -- John Smith's 'the people's race' -- Remembering the few -- When PR meets marketing

for inter-disciplinary research : Indian scenario / P.R. Goswami -- Going global : facilitating global

-traditional media vehicles, such as marketing PR, branded entertainment, and product placement. This is a must read

. Google U: opening education -- The United States of Google: geeks rule -- Exceptions. PR and lawyers

channels such as affiliate marketing, online PR and search engine marketing, with each chapter containing a

Cambridge Univ Pr

Oxford Univ Pr

lunatics have taken over the asylum -- The new channels -- Digital PR and search engine optimization -- The

marketing tool) -- PR 2.0 (Introducing the social media news release) -- Other social media marketing tools

different public relations : Canadian PR in the North American context / Public relations industry in Mexico

CRC Pr I Llc