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85. 
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2002
Excerpt: 
and the travel trade; communications; advertising; sales promotion and merchandising; sales management
Available: Copies:
86. 
Cover image for Marketing communications : contexts, strategies, and applications
by 
Fill, Chris.
Format: 
Books
Publication Date 
2002
Excerpt: 
Sales promotion.
Available: Copies:
87. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
mix -- Relationship building: direct marketing, personal selling, and sales promotion -- Relationship
Available: Copies:
88. 
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D., Jr.
Format: 
Books
Publication Date 
2002
Excerpt: 
: introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion
Available: Copies:
89. 
Cover image for Entrepreneurial marketing : lessons from Wharton's pioneering MBA course
by 
Lodish, Leonard M.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
distribution channel decisions -- Product/service rollout -- Entrepreneurial sales management -- Promotion and
Available: Copies:
90. 
Cover image for Marketing management : knowledge and skills
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2001
Excerpt: 
: Advertising and Sales Promotion. Personal Selling. Distribution Strategy. Pricing Strategy. Marketing in
Available: Copies:
91. 
Cover image for Electronic commerce
by 
Schneider, Gary P., 1952-
Format: 
Books
Publication Date 
2001
Excerpt: 
. Strategies for marketing, sales, and promotion -- 9. Strategies for purchasing and support activities: from
Available: Copies:
92. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2001
Excerpt: 
Sales promotion.
Available: Copies:
93. 
Cover image for Self-promotion online : marketing your creative services using web sites, e-mail, and digital portfolios
by 
Benun, Ilise, 1961-
Format: 
Books
Publication Date 
2001
Excerpt: 
Sales promotion.
Available: Copies:
94. 
Cover image for Marketing in travel and tourism
by 
Middleton, Victor T. C.
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising
Available: Copies:
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the
Available: Copies:
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2000
Excerpt: 
Sales promotion.
Available: Copies:
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