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109. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- 19 Consumer Sales Promotion: Sampling and Couponing -- 20 Consumer Sales Promotion: Premiums and
Available: Copies:
110. 
Cover image for Marketing research : tools & techniques
by 
Bradley, Nigel, 1958- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Part 2 Data collection -- 3. Secondary data -- 4. Primary data -- 5. Sampling -- 6. Questionnaires and
Available: Copies:
111. 
Cover image for Research methods for business : a skill-building approach
by 
Sekaran, Uma.
Format: 
Books
Publication Date 
2013
Excerpt: 
definition -- 12. Measurement: Scaling, reliability, validity -- 13. Sampling -- 14. Quantitative data
Available: Copies:
112. 
Cover image for Best practices in data cleaning : a complete guide to everything you need to do before and after collecting your data
by 
Osborne, Jason W.
Format: 
Books
Publication Date 
2013
Excerpt: 
Representativeness -- Chapter 4. Using Large Data Sets with Probability Sampling Frameworks: Debunking the Myth of
Available: Copies:
113. 
Cover image for Developmental research methods
by 
Miller, Scott A., 1944-
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Regression -- Observational Methods -- Box 4.2 The Experience Sampling Method -- Summary -- Exercises -- 5
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114. 
Cover image for Researching health : qualitative, quantitative and mixed methods
by 
Saks, Mike.
Format: 
Books
Publication Date 
2013
Excerpt: 
/ Heather Waterman -- pt. III Quantitative Methods and Health -- 9.Health Research Sampling Methods / Martin
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115. 
Cover image for Research methods in information
by 
Pickard, Alison Jane.
Format: 
Books
Publication Date 
2013
Excerpt: 
the research the research proposal sampling research ethics methods including case studies, surveys
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116. 
Cover image for The fundamentals of political science research
by 
Kellstedt, Paul M., 1968-
Format: 
Books
Publication Date 
2013
Excerpt: 
Assignment" versus "Random Sampling^^^^^
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117. 
Cover image for Stochastic simulation and Monte Carlo methods : mathematical foundations of stochastic simulation
by 
Graham, C. (Carl), author.
Format: 
Books
Publication Date 
2013
Excerpt: 
-differentiable terminal conditions -- Importance sampling method -- Statistical romberg method -- Problems -- Stochastic
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118. 
Cover image for Marketing Research.
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing Effectiveness -- 12 Questionnaire Design -- 13 Basic Sampling Issues -- 14 Sample Size
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119. 
Cover image for How to conduct surveys : a step-by-step guide
by 
Fink, Arlene.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Getting it together: some practical concersn -- Sampling -- Survey design: environmental control
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120. 
Cover image for Readme first for a user's guide to qualitative methods
by 
Richards, Lyn.
Format: 
Books
Publication Date 
2013
Excerpt: 
Contents note continued: Sampling and Theoretical Sampling -- Analysis -- Designs Using More Than
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