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1.

Cover image for To analyse the perceived attitude of Bankmed medical scheme members, age 18-30 years, towards the medical aid within the framework of the Censydiam model

To analyse the perceived attitude of Bankmed medical scheme members, age 18-30 years, towards the medical aid within the framework of the Censydiam model

To analyse the perceived attitude of Bankmed medical scheme members, age 18-30 years, towards the medical aid within the framework of the Censydiam model

by

Bam, Michelle.

Format:

Computer file

Publication Date

2015

Available: Copies:

2.

Cover image for Branding in Ponzi Investment Scheme

Branding in Ponzi Investment Scheme

Branding in Ponzi Investment Scheme

by

Sher, Yaron.

Format:

Computer file

Publication Date

2015

Available: Copies:

3.

The effects of rebranding the celebrity brand, using Miley Cyrus as a case study

The effects of rebranding the celebrity brand, using Miley Cyrus as a case study

by

Sayce, Chloe'.

Format:

Computer file

Publication Date

2015

Available: Copies:

4.

To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumers

To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumers

by

Schindler, Jessica Lea.

Format:

Computer file

Publication Date

2015

Available: Copies:

5.

Cover image for Gender based programmes final report

Gender based programmes final report

Gender based programmes final report

by

Sibeko, M.

Format:

Computer file

Publication Date

2015

Available: Copies:

6.

Music and its relevance to brand personality amongst the female youth market

Music and its relevance to brand personality amongst the female youth market

by

Makhuza, Ponatshego.

Format:

Computer file

Publication Date

2015

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7.

Cover image for An investigation into how to change the negative perception of the taxi industry that has been portrayed by media

An investigation into how to change the negative perception of the taxi industry that has been portrayed by media

An investigation into how to change the negative perception of the taxi industry that has been portrayed by media

by

Motsumi, Nthabiseng Mmathabo.

Format:

Computer file

Publication Date

2015

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8.

Cover image for She is more than the red light

She is more than the red light

She is more than the red light

by

Muzuwa, L. Tafadzwa.

Format:

Computer file

Publication Date

2014

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9.

Cover image for Selfies : an opportunity for personal branding through immediate visual communication on Facebook

Selfies : an opportunity for personal branding through immediate visual communication on Facebook

Selfies : an opportunity for personal branding through immediate visual communication on Facebook

by

Leventis, Katherine.

Format:

Computer file

Publication Date

2014

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10.

Cover image for Sprouting minds create deep roots : an investigation into the potential for prolonged eco-centric practices, through early enlightment

Sprouting minds create deep roots : an investigation into the potential for prolonged eco-centric practices, through early enlightment

Sprouting minds create deep roots : an investigation into the potential for prolonged eco-centric practices, through early enlightment

by

McKenzie, Sarah Enid.

Format:

Computer file

Publication Date

2013

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11.

Long boarding and PEG : integrated brand communication tools and their effectiveness in growing a brand

Long boarding and PEG : integrated brand communication tools and their effectiveness in growing a brand

by

Ndaki, Lungile.

Format:

Computer file

Publication Date

2012

Available: Copies:

12.

Cover image for Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage

Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage

Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage

by

Moodley, Darsini.

Format:

Computer file

Publication Date

2012

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Independent Institute of Education. Vega School of Brand Leadership.

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(27)

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Subject

Branding (Marketing)

(7)

Branding (Marketing) -- South Africa.

(4)

Consumer behavior.

(3)

Marketing research.

(3)

Communication in marketing.

(2)

Consumers -- Research.

(2)

Green marketing.

(2)

Marketing research -- South Africa.

(2)

(2)

AIDS (Disease) -- Patients -- South Africa.

(1)

AIDS (Disease) -- South Africa -- Prevention.

(1)

(1)

Branding (Marketing) -- South Africa -- Durban.

(1)

Chase Software.

(1)

(1)

Consumer behavior -- South Africa.

(1)

Consumer protection -- South Africa.

(1)

Consumers -- South Africa -- Attitudes.

(1)

Cosmetics industry -- South Africa.

(1)

Hockey uniforms -- Marketing.

(1)

Marketing -- Philosophy.

(1)

Marketing rsearch -- South Africa.

(1)

Marriage customs and rites -- South Africa.

(1)

Music trade -- South Africa -- Durban.

(1)

Neighborhoods -- South Africa.

(1)

Notions (Philosophy)

(1)

(1)

(1)

Place (Philosophy)

(1)

Social influence.

(1)

Sustainable tourism.

(1)

Visual communication.

(1)

Women consumers.

(1)

Young consumers.

(1)

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