Social media marketing : a strategic approach. Zahay, Debra L., author.

Media studies. Volume 4, Social (new) media and mediated communication today / Fourie, Pieter J

opinion and research in PR, Public relations, ethics and corporate social responsibility; Chapter 3

marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in

pages -- Writing E-mail marketing -- Writing online ads -- Writing for social media -- Writing for video

media; Social media -- Planning example 7B: Selecting organizational and social media tactics -- Earned

: media -- Social media -- Employee relations -- Goverment relations -- Community relations

-- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building

includes an entire chapter devoted to writing for social media.

Media practice.

Digital media.

engage in effective business communication. Social media and new communication forms, however, come with