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1.

Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?

Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?

by

Mjoli, Vuyo.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

2.

Brand metrics measuring brand efficacy along the customer journey

by

Kall, Jacek VerfasserIn.

Format:

Books

Publication Date

2022

Excerpt:

Consumers' preferences.

Available: Copies:

3.

Cover image for Brands & branding in South Africa 2015.

Brands & branding in South Africa 2015.

Brands & branding in South Africa 2015.

by

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2015

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

4.

Cover image for Brands & branding in South Africa 2013.

Brands & branding in South Africa 2013.

Brands & branding in South Africa 2013.

by

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2013

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

5.

Cover image for Brands & branding in South Africa 2012 : brands--the people's choice.

Brands & branding in South Africa 2012 : brands--the people's choice.

Brands & branding in South Africa 2012 : brands--the people's choice.

by

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2012

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

6.

Cover image for Brands & branding in South Africa 2010 : brands- the people's choice.

Brands & branding in South Africa 2010 : brands- the people's choice.

Brands & branding in South Africa 2010 : brands- the people's choice.

by

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2010

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

7.

Cover image for The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

by

Versfeld, R. Andrew.

Format:

Computer file

Publication Date

2009

Excerpt:

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry

Available: Copies:

8.

Cover image for Customer behavior : consumer behavior & beyond

Customer behavior : consumer behavior & beyond

by

Sheth, Jagdish N.

Format:

Books

Publication Date

1999

Excerpt:

Consumers' preferences.

Available: Copies:

9.

Cover image for From mind to market : reinventing the retail supply chain

From mind to market : reinventing the retail supply chain

by

Blackwell, Roger D.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/97025822-b.html
Publisher description http://catdir.loc.gov/catdir/description/hc041/97025822.html

Format:

Books

Publication Date

1997

Excerpt:

Consumers' preferences.

Available: Copies:

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