Media studies. Volume 4, Social (new) media and mediated communication today

Analysis Orlando Pirates Football Club make use of social media in building their brand equity

To like or not to like : an exploration of how South African brands use social media

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social media

An analysis of the evolving implementation of social media in positioning a brand campaign : case study : the Coca Cola Company 'Share a Coke' campaign

Silence as a crisis communications strategy on social media

Don't film yourself having sex : and other legal advice to see you through the age of social media

Selfie culture : to explore the motivations of social media selfies takers and the correlation, if any, to self-esteem, identity and ego