Social media marketing / Tuten, Tracy L., 1967- author.

literature review - Anticipate the challenges of social media and web-based research - Apply 'how to' tips

punishments -- Conditioning and addiction -- Gamification -- Social/viral structure -- How to create trust

advertising and brand promotion -- 4. Social, ethical, and regulatory aspects of advertising and promotion

Medios de comunicación social y cultura.

integrated brand promotion -- The global structure of the advertising and promotion industry: advertisers

ENVIRONMENT. 4: The environment of business -- 5: Ethics and corporate social responsibility -- 6: Planning

-- Generalization -- Approach -- Causal Layered Analysis -- Integral Futures -- Conclusion -- Resources -- Social

Social structure -- Great Britain.

Implications -- 24.Social process as artistic method -- Pt. 8 Useful Practicalities -- 25.What you need -- 26

reengineering the company's structure, leadership, and culture; Strategic control and continuous improvement

organizational structure -- Organizational control and culture -- Human resource management -- pt. 5. Managing