Social media and brand wareness

Media studies. Volume 4, Social (new) media and mediated communication today

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Leveraging thought leadership through social media to build brand equity for fitness brands

Twitter as a tool for revolution : a study into how social movement organisations in South African universities use social media as a means of branding

We talk, you listen is over : exploring the impact of social media on public relations professionals in South Africa : case study on Sprout Boutique Agency in Cape Town

BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaign

An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Town

The personal brand of Oscar Pistorius in the eye of a media storm : social media and public opinion

Don't film yourself having sex : and other legal advice to see you through the age of social media