Merchandising : theory, principles, and practice

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Title:

Merchandising : theory, principles, and practice

Author:

Kunz, Grace I.

ISBN:

9781563673535

Personal Author:

Edition:

2nd ed.

Publication Information:

New York : Fairchild, c2005.

Physical Description:

xxii, 538 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.)

Subject Term:

Fashion merchandising.

Electronic Access:

Table of contents http://www.loc.gov/catdir/toc/fy054/2004101105.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:AV-MAT	33168020372039	658.8 K96M 2005	1	Searching... Unknown

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Summary

Summary

This book focuses on the process of merchandising and the principles applied to the planning, development and presentation of product lines in both the manufacturing and retailing sectors. It also relates the role of merchandising to other business fundamentals. Vignettes describe alternative merchandising strategies. Applications to other consumer goods are also discussed.

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