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1.

Cover image for The country of origin effect on Proudly South African FMCG products

The country of origin effect on Proudly South African FMCG products

The country of origin effect on Proudly South African FMCG products

by

Mitchell, Shane Darryn.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

2.

Cover image for Celebrity endorsement as a persuasive technique for advertisers in South Africa

Celebrity endorsement as a persuasive technique for advertisers in South Africa

Celebrity endorsement as a persuasive technique for advertisers in South Africa

by

Mavimbela, Mapula.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

3.

Cover image for Made in South Africa a study of the Proudly South African marketing campaign

Made in South Africa a study of the Proudly South African marketing campaign

Made in South Africa a study of the Proudly South African marketing campaign

by

Burnett, Michael

Format:

Manuscript

Publication Date

2017

Excerpt:

Made in South Africa a study of the Proudly South African marketing campaign / Burnett, Michael

Available: Copies:

4.

Cover image for The evolution of Old Spice in a new media environment

The evolution of Old Spice in a new media environment

The evolution of Old Spice in a new media environment

by

Belling, Cameron

Format:

Manuscript

Publication Date

2017

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

5.

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

by

Crabtree, Amy-Sue

Format:

Manuscript

Publication Date

2017

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

6.

Cover image for The consumer decision journey of a Varsity College student the moment of truth

The consumer decision journey of a Varsity College student the moment of truth

The consumer decision journey of a Varsity College student the moment of truth

by

Orton, Lesley John

Format:

Manuscript

Publication Date

2017

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

7.

Setting sights on building a strong brand key insights from the South African gin trend a case study on Blind Tiger Gin

Setting sights on building a strong brand key insights from the South African gin trend a case study on Blind Tiger Gin

by

Hunn, Kendra

Format:

Manuscript

Publication Date

2017

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

8.

Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications

Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications

by

Ochler, Charl

Format:

Manuscript

Publication Date

2017

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

9.

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

by

Hartzer, Tegan

Format:

Manuscript

Publication Date

2017

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

10.

Cover image for Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

by

Taylor, Kimberley

Format:

Manuscript

Publication Date

2017

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

11.

Cover image for Sustainable sourcing an exploratory study of sustainability within South Africa's coffee roasting companies

Sustainable sourcing an exploratory study of sustainability within South Africa's coffee roasting companies

Sustainable sourcing an exploratory study of sustainability within South Africa's coffee roasting companies

by

Berg, Hemsen Synne

Format:

Manuscript

Publication Date

2017

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

12.

Cover image for Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

by

Forbay, Rosland

Format:

Manuscript

Publication Date

2017

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

(86)

Independent Institute of Education. Design School Southern Africa.

(31)

Independent Institute of Education. Vega School.

(16)

Independent Institute of Education. Vega School

(13)

(1)

Allen, Jessica.

(1)

Alter, Gidon Hillel.

(1)

Arendse, Melody.

(1)

Ashburner, Sebastian.

(1)

Aucamp, Jacques.

(1)

Badenhorst, Chrisna.

(1)

(1)

(1)

Belling, Cameron

(1)

Berg, Hemsen Synne

(1)

Bester, Karle Marcell.

(1)

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(1)

(1)

(1)

(1)

Botha, Levina J.

(1)

Bouwer, Natalie.

(1)

(1)

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(1)

Burger, Wouter.

(1)

Burnett, Michael

(1)

Butterworth, Ashleigh.

(1)

Cabeleira, Stacey.

(1)

Carr, Michelle Brigit.

(1)

Carstens, Jonanda.

(1)

(1)

Coetsee Christiaan.

(1)

Combrinck, Corey.

(1)

(1)

Crabtree, Amy-Sue

(1)

Crozier, Monique.

(1)

Cunningham, Ashleigh

(1)

Da Silva, Roxanne.

(1)

De Beer, Sarah Ann.

(1)

De Bruyne, Nicholas.

(1)

Deane, Alistair.

(1)

Dhlamini, Zama.

(1)

Di Bartolo, Marianna

(1)

(1)

Forbay, Rosland

(1)

Fourie, Janice.

(1)

Gaffoor, Shaakir.

(1)

Gape, Kenaleone.

(1)

Gilburt, Grace.

(1)

Gilliers, Christine

(1)

(1)

Govind, Kishan.

(1)

Granger, Vanessa.

(1)

(1)

Griffin, Olivia.

(1)

Gunkel-Keuler, Leigh.

(1)

(1)

Hellriegel, Candice.

(1)

Howell, Alexander-Ross.

(1)

(1)

Husfeld, Marelie.

(1)

Johnson, Erica.

(1)

Jones, Samantha.

(1)

Jordan, Dianne.

(1)

Kennard, Catherine.

(1)

Kritizinger, Jake.

(1)

(1)

Kumalo, Lerato Thuthuka.

(1)

Landsberg, Calvin.

(1)

Lehobye, Thabang.

(1)

(1)

Mahlangu, Thulani.

(1)

Mantshontsho, Mzukona Mzimasi.

(1)

Maohapeloa, Joshuoa Pulumo.

(1)

Marais, Liezel.

(1)

Markram, Janine.

(1)

Matiringe, Tanitta.

(1)

Matshitse, Naledi Ayanda.

(1)

Mavimbela, Mapula.

(1)

Metele, Chwayita.

(1)

Mitchell, Shane Darryn.

(1)

Modisane, Tshepang.

(1)

Mogashane, Masego.

(1)

Mokibe, Sharon Duduetsang.

(1)

Molwantwa, Ofentse Sandra.

(1)

(1)

Mostert, Marike.

(1)

Mpete, Itumeleng.

(1)

Mushonga, Tendai.

(1)

Mwamwetta, Monna.

(1)

Myburgh, Cindy.

(1)

Mzimba, Lungiswa.

(1)

Ndlovu, Bheki Shadrack.

(1)

Neil, Hannah Jade.

(1)

(1)

Nxumalo, Bongiwe Samukelisiwe.

(1)

Nyembe, Jacqueline.

(1)

Oberholzer, Mauritz.

(1)

(1)

Ochs, Natalie Nicole.

(1)

Odendaal, Jeanne.

(1)

Orton, Lesley John

(1)

(1)

Pasiya, Sesothando.

(1)

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(1)

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(1)

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(1)

Prinsloo, Megan.

(1)

Purdy, Carolyn.

(1)

Racitti, Riccardo.

(1)

Rankhododo, Tondani.

(1)

(1)

Redelinghuys, E.

(1)

Rifkind, Daniel.

(1)

Rodriques, Shannon.

(1)

Rosada, Nadjanara.

(1)

Schenk, Mariken.

(1)

Schneigansz, Heidi.

(1)

Schutte, Amber Leigh.

(1)

Sherman, Nikki.

(1)

(1)

Siwela, Sonwabise.

(1)

Slabber, Marthinus.

(1)

Smith, Victoria.

(1)

(1)

(1)

Stopford, Chad.

(1)

(1)

Strumpman, Emma.

(1)

Strydom, Carla.

(1)

Swift, Monique.

(1)

Taeli, Basetsana.

(1)

Taylor, Kimberley

(1)

Thethe, Monabisi.

(1)

Tolken, Quinten.

(1)

Tonkin, Madison

(1)

Van Breda, Demi Lauren.

(1)

Van Greuning, Minette.

(1)

Van Rooyen, Barbara.

(1)

Van Wyk, Shannon Roxanne.

(1)

Van Zyl, Lezje Eulize.

(1)

Van der Bank, Devy.

(1)

Van der Hoven, Ulrike.

(1)

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(1)

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(1)

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(1)

(1)

(1)

(1)

(1)

Item Category 1

Theses/Dissertations

Material Type

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(146)

Library

Shelf Location

On-Shelf Student

Reference Material

Publication Date

Subject

Brand building -- Research -- South Africa

(3)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

Brand perception -- Research -- South Africa

(2)

Cosmetics -- Research -- Cape Town, South Africa

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

Advertising -- Research

(1)

Advertising -- Research -- South Africa

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Brand Cars -- Research

(1)

Brand Luxury Cars -- Research

(1)

Brand Old Spice -- Research -- South Africa

(1)

Brand Proudly South African -- Research -- South Africa

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand equity -- Research -- South Africa

(1)

Brand gender -- Research -- Cape Town, South Africa

(1)

Brand gender -- Research -- Johannesburg, South Africa

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand loyalty -- Research -- South Africa

(1)

Brand marketing -- Research -- South Africa

(1)

Brand sensory marketing -- Research

(1)

Brand sourcing strategy -- Research

(1)

Brand sustainability -- Research -- South Africa

(1)

Branding -- Research -- Cape Town, South Africa

(1)

Branding -- Research -- South Africa

(1)

Brands -- Research -- South Africa

(1)

Brands -- South Africa.

(1)

Brands -- United States of America.

(1)

Colourism -- Research -- Cape Town, South Africa

(1)

(1)

Customer loyalty -- Research -- Cape Town, South Africa

(1)

Customer satisfaction -- Research -- South Africa

(1)

Customer trust -- Research -- South Africa

(1)

Ethical brands -- Research -- South Africa

(1)

(1)

Gender, Transgender -- Research -- South Africa

(1)

Identity -- Research -- South Africa

(1)

Nation branding -- Research -- South Africa

(1)

Nation branding -- Research -- Zimbabwe

(1)

Quantitative study -- Research

(1)

Retail trade -- South Africa.

(1)

Retail trade -- United States of America

(1)

(1)

(1)

Washing powder branding -- Research -- South Africa

(1)

Youth market -- Research -- South Africa

(1)

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