Social media and brand wareness

Analysis Orlando Pirates Football Club make use of social media in building their brand equity

Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand image

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Leveraging thought leadership through social media to build brand equity for fitness brands

To like or not to like : an exploration of how South African brands use social media

Twitter as a tool for revolution : a study into how social movement organisations in South African universities use social media as a means of branding

We talk, you listen is over : exploring the impact of social media on public relations professionals in South Africa : case study on Sprout Boutique Agency in Cape Town

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

Fashion branding and social media : the impact of social media on branding in the fashion industry

How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social media

Social media and best practice : the consumer-brand relationship