An analysis of the effectiveness of communication strategy by Government Pensions Administration Agency (the GPAA) to inform Government Employees Pension Fund (GEPF) members about their benefits

Exploratory study to determine how digital brand strategy is an essential tool for brand building in participation age

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

The assessment and development of the branding of animal shelters : encouraging public support and adoption of companion dogs through effective brand marketing strategy

The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South Africa

Could the use of storytelling and visual representation be an alternative way to communicate a company's strategy to Generation Y employment?

Silence as a crisis communications strategy on social media

The strategy behind digital branded entertainment and real world interaction : a study to assist digital strategy in South Africa

Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

An analysis of the strategy behind the fringe

The inner circle of outsiders : an explorative study of the tensions that exist between brand building, culture-led gentrification and healthy brand strategy

The Department of Basic Education : could the implementation of a rebranding strategy improve its reputation by changing perceptions?