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1. 
Cover image for Global marketing & advertising : understanding cultural paradoxes
Global marketing & advertising : understanding cultural paradoxes
by 
Mooij, Marieke K. de, 1943- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
paradox to strategy -- Appendix A: Hofstede country scores and gross national income (GNI)/capita at
Available: Copies:
2. 
Cover image for Strategic information systems management
Strategic information systems management
by 
Grant, Kevin, 1968-
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
-- IT productivity paradox -- Benefits management -- Financial aspect of IT -- Benefits management
Available: Copies:
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