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The copywriter's handbook : a step-by-step guide to writing copy that sells

Bly, Robert W., author.

Format:

Books

Publication Date

2020

Excerpt:

, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the

Available: Copies:

Interaction design : beyond human-computer interaction

Sharp, Helen, author.

Format:

Books

Publication Date

2019

Excerpt:

Cognition?; 4.2.1 Attention; 4.2.2 Perception; 4.2.3 Memory; 4.2.4 Learning; 4.2.5 Reading, Speaking, and

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UX for beginners : a crash course in 100 short lessons

Marsh, Joel, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1135545&site=ehost-live&scope=site

Format:

Books

Publication Date

2016

Excerpt:

choice -- Attention -- Memory -- Hyperbolic discounting -- Information architecture. What is information

Available: Copies:

Science for children

Fleer, Marilyn.

Format:

Books

Publication Date

2015

Excerpt:

education. The book pays special attention to the three strands of science, in accordance with the

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The reflective educator's guide to classroom research : learning to teach and teaching to learn through practitioner inquiry

Dana, Nancy Fichtman, 1964- author.

Format:

Books

Publication Date

2014

Excerpt:

publishing results, with detailed attention to every step in between. It covers questioning, sharing insights

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Computational logic and human thinking : how to be artificially intelligent

Kowalski, Robert.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e000xww&AN=375916&site=ehost-live&scope=site

Format:

Books

Publication Date

2011

Excerpt:

from philosophy to psychology and law. It pays special attention to the integration of logic with

Available: Copies:

The copywriter's handbook : a step-by-step guide to writing copy that sells

Bly, Robert W.

Sample text http://catdir.loc.gov/catdir/enhancements/fy1101/2005050345-s.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0625/2005050345-b.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/89038564.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0625/2005050345-d.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/89038564.html

Format:

Books

Publication Date

2005

Excerpt:

An introduction to copywriting -- Writing to get attention: the headline -- Writing to communicate

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Understanding psychological preparation for sport : theory and practice of elite performers

Hardy, Lew.

Table of contents http://catdir.loc.gov/catdir/toc/onix03/96021493.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/96021493.html

Format:

Books

Publication Date

1996

Excerpt:

-confidence -- Motivation -- Arousal and activation -- Stress and anxiety -- Concentration and attention control -- Coping

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The literate writer : a rhetoric with readings across four genres

Kann, David J.

Table of contents http://catdir.loc.gov/catdir/toc/mh023/94038168.html
Publisher description http://catdir.loc.gov/catdir/description/mh024/94038168.html

Format:

Books

Publication Date

1995

Excerpt:

your reader's attention -- Openings and closings -- Style, voice, and language / PART IV. STRATEGIES

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