1.The Nature of Relationship marketing and customer relationship management--Learning outcomes

decisions that people make. The framework in Chapter 1 (Figure 1.9) attempts to capture the iterative nature

Introduction -- 1. The nature of strategic marketing --Section 1: Market opportunity analysis --2

text touches on the Fourth Industrial Revolution, the nature of changes to come and the implications

The nature of relationship marketing and customer relationship management -- Building relationships

Nature, role and history of public policy -- Models, theories and paradigms for analysing public

I. The contemporary human resource management arena. The nature of contemporary HRM -- Corporate

communication trends and the changing nature of communication in businesses.

communication trends and the changing nature of communication in businesses.

based on the reference period -- Study designs based on the nature of the investigation -- Other designs

1. The nature of strategic planning -- 2. The southern African marketing environment -- 3

nature of assessment in FET fir TVET (National vocational certicates) -- Conclusion.