1.The Nature of Relationship marketing and customer relationship management--Learning outcomes

decisions that people make. The framework in Chapter 1 (Figure 1.9) attempts to capture the iterative nature

Introduction -- 1. The nature of strategic marketing --Section 1: Market opportunity analysis --2

common crimes in South Africa -- Crimes of violent nature -- Sexual crimes -- Economically motivated

text touches on the Fourth Industrial Revolution, the nature of changes to come and the implications

The nature of relationship marketing and customer relationship management -- Building relationships

Nature, role and history of public policy -- Models, theories and paradigms for analysing public

. The book thus broadly points to the dialectical nature of news production and the inconsistent and

-- Meticulousness -- Consuming appetite for books -- A good knowledge of journalism's past -- Obsessive nature

contribute to the success of hospitality establishments. The practical nature of the book is valuable for all

communication trends and the changing nature of communication in businesses.

communication trends and the changing nature of communication in businesses.