Creative strategy in advertising

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Title:

Author:

Drewniany, Bonnie L.

ISBN:

9781424069071

Personal Author:

Drewniany, Bonnie L.

Edition:

10th [international] ed.

Publication Information:

[United States] : Thomson ELT, 2010.

Physical Description:

352 pages ; 25 cm

Copies:

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIEMSA	General Books	33168025450442	659.132 D776C 2010	1	Searching... Unknown
Searching... IIEMSA	General Books	33168025524154	659.132 D776C 2010	2	Searching... Unknown
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Creative Strategy in Advertising, International Edition provides everything you need to be successful as an advertising professional, proceeding through the creative process step by step, from the creative person, to strategy and problem solving.

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